What is WHOLE30?

The WHOLE30 is a reset in which you temporarily eliminate commonly problematic foods and create new healthy food habits. At the end of the 30 days, you systematically reintroduce the foods you missed eating and evaluate how they affect your body. Think of it as a science experiment on yourself to learn how the food you eat affects you. Then, you’ll make informed decisions about what, when and how much you eat in order to feel your best.

Why would I do a WHOLE30?

Besides being able to make informed decisions about how what you eat affects you, WHOLE30ers have reported a long list of Non-Scale Victories (or NSVs), including improved skin, sleep, energy, confidence, and many more physical, emotional and lifestyle benefits. In addition, many report losing weight, but that is not the focus of WHOLE30. The WHOLE30 program helps you take control of the food you eat, instead of having it control you. Only you can determine the best foods for your body so you can be your healthiest. The WHOLE30 is a temporary 30-day elimination plan; it is not intended to be a long-term food plan. There’s no “food freedom” in following a restrictive set of rules.

What can I eat during a WHOLE30?

You will eat real, whole food:

  • Moderate portions of meat, seafood & eggs
  • Lots of vegetables
  • Some fruits
  • Healthy natural fats
  • Herbs, spices & seasonings

What is eliminated?

You will eliminate:

  • Added sugar, real or artificial
  • Alcohol in any form, not even in cooking
  • Grains (wheat, oats, corn, rice, quinoa, …)
  • Legumes (beans, lentils, soy, chickpeas, peanuts, …)
  • Dairy (milk, cream, cheese, yogurt, ice creams, …)
  • Carrageenan, MSG & sulfites (common additives)
  • Backed goods, junk foods or treats made from “approved ingredients”

Are there any exceptions?

There are some exceptions. These are allowed:

  • Ghee or clarified butter (the only dairy allowed)
  • Fruit Juice
  • Green beans, sugar snap peas & snow peas (the only legumes allowed)
  • Vinegar, except malt vinegar
  • Coconut aminos (often substituted for soy sauce) 
  • Salt

Anything else?

Yes, one final thing (and this can be the hardest for some):

Do NOT step on the scale or take body measurements during the 30 days!

Click here for the official Whole30 Rules!

Click here for the comprehensive Can I have…? Guide

What can I expect during the Whole30?

Everyone is different, and no 2 Whole30s are the same, even if done by the same person. With that said, this timeline was created based on common trends found from clinical experience. Your Whole30 also varies on how you’ve eaten up until you start the Whole30; typically, the greater the change, the more adjustment your body may require. But again, everyone is different. The first week of my first Whole30 was rocky – no energy and “hungover,” but before that, I was eating a low-fat, low-protein, grain based diet. It was all worth it when that Tiger Blood kicked in the 3rd week!

Also, there’s no such thing as a “perfect” Whole30. As long as you follow all of the rules for 30 days, it’s a successful Whole30.  Whatever works for you. Some people like to whip up different gourmet meals every day, while others have no problem eating the same breakfast 3 days in a row.  Some prefer to have meals planned and prepped in advance, while others like to keep basic ingredients stocked and try various combinations based on what sounds good at the time. I’m somewhere in between – some prep on Sundays, some sort of salads for lunch during the week, ingredients for go-to meals on hand, and try a new recipe or 2 each week.

About Me

Whole30 not only changed my habits and relationship with food, it reset my life. I’m passionate about sharing my Whole30 experience and empowering you to improve your life, starting by changing the food you eat. It’s incredibly rewarding to witness the benefits of the Whole30 program in a short period of time. Food freedom spills over into every area of your life, then spirals outward as you positively impact those around you.

The Whole30 program transformed my life and allowed me to find true “food freedom” after struggling for decades with losing weight. Changing life-long thoughts and habits around food is difficult. Therefore, guidance and encouragement are essential – from planning and preparing for a first Whole30 to reintroduction to eventual food freedom. I specialize in helping others develop time-saving, sustainable healthy habits. Using locally sourced foods, I enjoy creating Whole30 recipes with my daughter, a chef experienced in farm-to table and California cuisine. I also enjoy tennis, yoga, and travel, especially visiting my son in NYC. 

I’m glad you’re here!

Coach Brenda

It’s never too late to change your food to change your life. If not now, when?

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